Affiliate marketing has experiencing tremendously growth in the recent past and still is. This has attracted more and more people into it, with site owners and bloggers subscribing for them, as a means of channeling more income to their pages.
Amazon affiliate is an example of affiliate marketing that has greatly locked the world, but before getting there let’s first understand.
Who is an Amazon associate?
Also referred to as Amazon affiliates, is an online marketing program powered by Amazon, that is available to websites and blogs to advertise amazon products using referral links. The links are provided to viable sites, and the people visiting those sites can use the link to visit Amazon.com. The sites earn through the clicks made to the link, and also for the products bought via their special link.
However, you can’t just use the amazon links to market unless amazon has authorized you to.
For any site to become an Amazon affiliate there are terms you have to adhere to.
After enrolling to be an affiliate, your site undergoes scrutiny to ensure that you meet all their their terms and your site contains no improper materials such as sexual explicit materials, false information, handles illegal activities, contains any amazon trademarks, among others.
- Amazon Links
Once you have qualified to be an amazon associate, Amazon provides you with special links which you are expected to correctly format in your site or in your approved mobile application, the links must be accessible through your site. To link any Amazon product to your site you must follow all the procedures and regulations.
Other than the special link, Amazon will crawl into your website and provide dynamic links which have the ability to generate products to be displayed. The products displayed are unique depending with the page which amazon has analyzed.
- Site responsibility
Amazon has entirely no responsibility of maintaining your site whatsoever. Technical operations, posting, updates, content, is generally the responsibility of the site owner. However, you should not violate amazons policies while doing so.
- Associate identity
Every associate/affiliate is expected to identify him/herself as a participant in the associate program in his/her website using a set of given statement, which is the only public disclosure about ones affiliation. The disclosure should be clear and conspicuous.
The associate identity to be displayed:
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Amazon provides one with a limited license before you start working with them. The license is normally non-transferable, non-assignable, revocable, non-exclusive and non-sublicensable. And though you are provided with all the marketing materials, the rights are entirely under their control.
Amazon also takes charge over the recommendation page and and has all the mandate over the URL, appearance, and it’s functionality.
violating any of these rules in amazon is like opening a leeway to being banned as an amazon affiliate.
- Having more than one account.
Unless you have been authorized by amazon, it’s an offense to amazon for an individual to own two or more accounts for whatever purpose, not even for tracking your earnings.
Instead amazon allows one to create several tracking IDs using one account.
- Using the link in an unsuitable site.
According to amazon, embedding a link to a site which promotes sexually explicit material is a violation, likely to lead your site to being banned from being an amazon affiliate.
- sSnding links in emails or embedding in documents.
Amazon does not allow affiliates to do any offline promotions. By the fact that read emails can be read offline automatically nullifies emailing links.
In the same manner, it doesn’t allow any other offline means of sending links, be it in printable documents like PDFs, e-books, or any form of messaging services like SMS or MMS. Doing so you will be projecting yourself to getting your account banned.
- Mentioning product prices manually
With Amazon’s frequent price change, listing out prices on your website can be misleading, especially when the price is adjusted to a different figure. This looks misleading to amazon and puts your account at a risk. Instead, leave the price out, in case you want to do a price comparison, or rather use Amazon’s comparison themes.
- Owning up users reviews.
By no means are you supposed to copy paste users reviews in your site or in writing any content. You are only allowed to use them to write your own content to rate a product but not using the direct reviews made.
- Link cloaking and shortening
In the amazons participation requirements, they one affiliates from hiding, spoofing or cloaking a link. Doing so can lead to one misdirecting visitors, something Amazon won’t take lightly. If such a case occurs, Amazon will be able to redirect back using the special link to your site, and a ban is a guarantee.
However, Amazon have their default link shorteners to shorten the URL and can be used instead.
- Sse of auto-tags
Amazon will not forgive you if you use any kind of an auto-tag to generate more clicks than there are in reality. This a criminal offense that can land you in the hands of the law and cost you your affiliate account.
- Amazon Trademarks violation
Amazon is very strict when it comes to using it’s trademarks and logos. Using the marks for any other purpose than advertising their products on your site is unacceptable. The marks must be in the most recent version and in the right format without any alteration. Failure to that will lead to termination of your affiliate account.
- Using your special link to purchase products.
This doesn’t sound fair, but amazon does not allow an affiliate use his/her link to purchase products, neither should your family nor relatives use it. You should also not use the link for resale.
The ToolsGuides.com Terms and conditions allows the customers and businesses to hold all the rights for any of your products or any product you purchase through us. However, you are not supposed to upload any product that you don’t have rights for. In case you are uncertain of a certain products rights, please seek for advice from us or from an attorney, before uploading it.
Please do not resell a product you have already purchased from amazon.
Despite amazon affiliates being a good goldmine, it’s always important to read and understand Amazon’s associates agreement. This will give you a profound understanding of what is required of you and what to avoid so as to retain your account and keep it safe from premature termination.